DWT Service Website Planning Worksheet

Website Planning Worksheet

Used in conjunction with the Website Design Contract and Website Planning Worksheet which should also be printed out by the client. If you are purchasing an online store, please also print out the Store Planning Worksheet.

If you wish to discuss your plans or need clarifications, please contact Joseph Dizon either via email: jdizon@dwtservice.com or via telephone (818) 500-8532.

Organization Name: __________________________

1. Purpose

Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ To inform and educate the public concerning ________________________________.
__ Other _______________________________________________________

2. Site Organization

Please label pages you desire and cross out the rest. If you wish, you may produce your own diagram and structure and label them accordingly.

Typical Website

Total number of pages decided upon ________________

3. Site and Domain Names

Site Name on Masthead: ____________________________________

Domain Name It must be registered through your web hosting service and approved by a domain registration service before you can use it. You may check the availability of your domain name at InterNIC.

Domain name ____________________________ ___Desired ___Already Registered

4. Masthead Graphic

It is very helpful if you will include a copy of your company's letterhead, brochures, catalog, etc.
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference __________________________________________

__ Preferred colors in palette (PMS or Spot colors?) _______________________________________

__ Other ideas _________________________________________________________

5. Navigation System

Included in the navigation system of all our Website Packages (exclude Basic Package) are:

Links from the front page and sectional pages to every page in the system to enable Web search engines to "spider" and index content on every page.

Colored bar "Image Map" with a brief word or two indicating each page -- or, in larger sites -- each section of the website. You are limited to a maximum of about eight (8) selections on this image map. We use server side image maps to make it easy to expand the site at a later time without having to change the coding on each page of the site. For this reason, and to keep costs down, we do not include separate "buttons" on our standard sites. Included in sites of 6 pages or more.

Left-Side Menus with text links are especially useful on larger sites. Included in sites of 6 pages or more. They can allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side color or pattern.

Optional Systems. Circle those you wish incorporated in your site. [extra charges apply]

Left-Side "Buttons" can be used, but we do not recommend them, since they are more expensive and time consuming to maintain when a change or addition is made to the system.

Frames System where, typically, a scrolling menu remains on the left side to provide navigation. The disadvantage of using frames is that (1) legal issues may arise when external sites are brought within your website frame without the written consent or authorization of the owner or author, (2) they do not always print out, and (3) cannot be bookmarked easily. The advantages are (1) capable of displaying large databases of information, (2) purposely hide URLs of content pages, (3) send visitors to other sites while making it easy for them to come back.

Local (Internal) Search Engine is useful on larger sites of 20+ pages to help visitors quickly find what they're looking for.

6. Basic Page Elements

These are the important items which appear on nearly every webpage on your site (except the "home" page).

Page titles which show at top of Web browser only

Top-of-page graphic based on the design of the masthead graphic

Page Title in larger type. Heading Font Style: ________________ (recommend Helvetica Bold)

Text. Body Font Style: ___________________ (recommend Helvetica)

Image Map by Image Map bar

Standard company ID near bottom of page

E-mail response link to the following e-mail address: _________________________

Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?

Do you have any trademarks or service marks? If so, please list them here and indicate which are registered trademarks.

7. Photos, Graphics, Animations, Sound, and Video

Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

Clipart tends to look a bit tacky on websites. We recommend photos.

Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette, CD or via email to: webmaster@dwtservice.com.

Stock photos obtained from Photodisc, or PictureQuest. (You write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but we would need to bill you for our time at our hourly rate.)

For an extra charge, we can equip your webpages with:

Sound, either MIDI musical background or streaming Real Audio for music or voice.

Animated GIF images. High quality photo images are available from PhotoDisc and other sources. We can also make animations for an extra charge.

Shockwave Animations, or Flash

Video clips (RealVideo): Process involves video conversion from analog to digital. AVI (Audio Video Interleave) files are then converted into RealVideo format (hi and low speed.) and upload to your web site.
Note: Web Space requirement is about 2MB per minute.

8. Response Forms

What is the purpose of your response form?

__ Guestbook for visitors to record comments
__ Request for information
__ Survey of customer preferences
__ Provide Service or Product Info.

Note: We do not set up sites that use the response form as an order form, since these require secure servers, and secure order pick-up. For on-line ordering websites, we recommend using OSCommerce with a secure server. We charge extra to set up the ordering system.

9. Web Hosting Service

Advanced Domain Hosting
+ 100 MB of Disk Space
+ Host www.yourname.com

+ A dedicated IP, 1 GB Data Transfer

+ 10 Sub Domains

+ CGI-BIN, Perl, PHP, SSI, FrontPage Extensions

1 FREE Domain Registration (for new or unregistered domain only)
Additional Hosting Features

+ 2,500 POP3 / IMAP Accounts

+ 2,500 FTP Accounts & Virtual-FTP

+ 2 Domain Aliases

Professional Website Tools

+ Website Statistics & Raw Log Files

+ World-Wide WebMail Access

Strong Application Functionality

+ CGI-BIN, Perl, PHP, WAP, FrontPage & DreamWeaver

+ Flash, MP3 / Real Audio / QuickTime streaming

+ Server Side Includes, Real-Time DNS Management

+ Log Files: Access & Error Logs, Transfer & Agent Logs

10. Registering and Advertising Your Website

We submit your information to Web search engines to "register" your website after final payment is received. Provide keywords and 25 word sentence description that summarizes your company.

11. Maintenance

Target Date____________________

Package prices include updating as specified under Annual Maintenance Credit Hours (see Price List). This covers price changes, product changes, etc. It does not include major changes, such as changing newsletter content (which essentially involves constructing a new webpage), which is billed at our hourly rate.

Target Date for final payment to be made and your Web Site to be advertised: _____________

On behalf of my organization I approve the above plan which I have developed with DWT Service to construct a website, and I authorize DWT Service to use this Website Planning Worksheet as the basis of the project.

Signature______________________________________ Date_______________

Name_____________________________________ Title __________________

These are the items that will make up the package you'll be sending to us:

Website Design Contract
Website Planning Worksheet
which will define for us the:
- Written content for your webpages Send via email or as an attached document.
- Photos or graphics to be included. You may send graphics and photos which we can scan into electronic form. Even better, send us a diskette, a CD or ZIP disk with your graphics in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX, etc.). If these are in Mac format, make sure each picture has a 3-digit extension (i.e. TIF, EPS or JPG) indicate the format in which it is given.
- Your company logo (if any), and tell us the PMS color (if avail.)
- Samples of your printed materials -- brochures, letterheads, cards, booklets, etc.
- Check for at least 50% of the total payable to DWT Service. If total amount is less than $500, then full payment is required.
Store Planning Worksheet (for ecommerce sites only)

You may send your package to by US mail, UPS, FedEx to :

DWT Service
1007 Mariposa Street
Glendale, CA 91205

We look forward to receive your materials and constructing your website! Thank you for your business.